EVALUATION QUESTION 4

Who Would Be The Audience For Your Media Product?

 

What is a target audience? A target audience is a particular group at which a product such as a film or advertisement is aimed for. This audience is the person or group of people the writer is aiming for or trying to reach. The target audience for films varies from film to film depending on the individual themes and content for example if the film was a horror, it would not be aimed for a target audience of a young age range because it would be 'too scary' and 'inappropriate' for younger eyes to see. You would want to fill young peoples minds with happy, colourful aspects within a film and not fill their minds with negative scenes which could create bad thoughts in their heads. However, the genre in which the film is made in will help identify a film's target audience, as certain genres, based on their typical themes and iconography. Iconography are the visual images and symbols used in a work of art or the study or interpretation.

 

How did I identify my target audience during the stage of creating my final cut. I decided that it would be a successful idea for the target audience for my Coursework 2 minute opening to a film would be around 12+. The reason for this is because it goes into a great depth about 'Below the breadline' and I feel like that may be too confusing for any age below. The words used in our script are also moving and can be depressing to many which is why we understand that young peoples minds will not be able to understand the meaning of the words being said.   
We are also using a deep, large range of vocabulary to describe this guys (our character) life which may be hard for ages under 12 to understand. Anyone older may have a wider range of knowledge on what poverty means and what it can lead to which is why we have gone for the target audience we have.
The genre of the final cut that I have produced also helped me decide which target audience would be suitable because the genre of a film often helps to define the key themes and content of a film and ours was drama which demonstrates a more mature theme which would not be suitable for ages younger than 12. If I were to describe an exact embodiment of who the film would specifically be aimed at then it would be for late teenage, early adulthood boys who are now leaving full time education and are now needing to look for jobs etc. I am pleased with the end cut and the target audience I have come up with.      

EVALUATION QUESTION 5&6

How Did You Attract/Address Your Audience?

What Have You Learnt About Technologies From The Process of Constructing This Product?

EVALUATION QUESTION 3

EVALUATION QUESTION 2

How does your media product represent particular social groups?

 

EVALUATION QUESTION 1

In what ways does your film opening use, develop or challenge forms and conventions of real media products?

 1st - In the first frame there is a screenshot of our production company. I thought it was important to add this picture into the evaluation of this question because it develops forms and conventions of real media products as at the beginning of most other films it comes up with which company is producing the film and which company it is made from, therefore it insinuates on how people wouldn't be able to copy the film or forward it without knowing that it isn't there's due to the fact that the company is placed at the beginning of each film. Another reason why i have added this frame into the evaluation is because it helps break up the two minutes for the film opening and helps to inform the audience who it is produced for and that we have come up with a successful name for our film.

2nd - The second frame takes up most of the 2 minutes Of our film whilst the voice over helps make the audience understand why we have used this time lapse as a base for the opening scene. This section develops and challenges forms and conventions of real media products because this is a unique way of expressing what our film is actually about. It also helps describe where the location is and where our film is based. 

3rd - The 3rd image helps represent who the film is made by. This challenges forms and conventions of media products because it shows who has made the film. It will also help identify the fact that no one else has made the film, again linking in with copy right. The background also insinuates on what type of area the film is based in, so you can identify that it is in a busy town, near local stores and banks which are used everyday.

4th - This is our film title. This helps break up the opening 2 minutes because during the opening scene of a film you need to know what the film is called. This took up roughly 6 seconds of our video which also helped us fill the 2 minute requirement. This challenges the forms and conventions of media products because no other film would have the same title as this one. It implies that we have thought of a successful film name from our own ideas instead of using somebody else's film name from a different producing company. The music after the title appears changes also and this indicates a sense of shock for the audience because it brings you back to the reality that there are rundown areas within areas of towns.

5th - In the 5th frame there is a change of location, implying that our film was not completely based in the same place throughout the whole of the opening 2 minutes. This also helps explain the idea that areas are run down in wealthy places and not everywhere is perfect. This also has the name of others who also helped produce the film and made it how it is now. 

6th - "        " This 6th frame explains what i have said for the above frame apart from the fact that we have used someone else's name who also helped make and produce the film. Moreover, again the location has changed again. The idea of the location change also helps spread out the film and make the audience not feel confused and board on one of the same picture scenes. 

COURSEWORK - Audience feedback on final outcome

Our next task after we had finished our coursework was to arrange for some people to watch it and write down comments on what they thought of our 2 minute film opening video and here were our responses:

• "I liked the script that was used but the screen change was a bit sudden" - anonymous

• "Very moving, professional and the narration was lovely but the sudden loud noise scared me"- anonymous

• "I like the music and narration" -anonymous 

• "The narration works really well and the color correction with how the scheme is dark works really well with how the film is presented"- anonymous

• "BRILLIANT!!! very moving, effective and attention grabbing"- anonymous 

COURSEWORK - Final Cut

 

FINAL CUT - 'BELOW' AS MEDIA COURSEWORK