Mise-en-scene: Mise-en-scene is an expression used to describe the design aspects of a theatre or film production, which essentially means "visual theme" or "telling a story"—both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful ways through direction.
Narrative: Narrative means a story or account of events, experiences, or the like, whether true or fictitious. A story is taken as a synonym of narrative. A narrative or story is told by a narrator who may be a direct part of that experience and he or she often shares the experience as a first-person narrator. Sometimes he or she may only observe the events as a third-person narrator and gives his or her verdict.
Genre: Genre is a style or category of art, music, or literature. Therefore in media, it would be a genre of film, for example: horror, romance, comedy, thriller etc.
Originality: Originality means the ability to think independently and creatively. Therefore in media, this would encourage students to work independently and come up with creative ideas for their film making etc. and not to rely on others.
Creativity: Creativity is the idea that the use of imagination or original ideas are used to create something; inventiveness. This will lead to creating a great video in order to impress the audience by using a variety of different ideas and camera angles.
Representation: Representation is the idea that the action of speaking or acting on behalf of someone or the state of being so represented.
Media Ownership: Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
Synergy: Synergy is when the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
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